Maestro Brand Mark

The Maestro Brand Mark is comprised of the Maestro circles and associated trademark symbol ™ and the word “maestro” followed by a registered trademark symbol ^®. The Maestro Brand Mark is used in materials created by Mastercard, its issuers, acquirers, and co-brand partners to market and promote Maestro products and services.

• The Maestro Brand Mark is available in both vertical and horizontal configurations. Use the one that best fits your needs.
• Full-color, grayscale, and solid versions are available for use on white or light backgrounds (“positive”) and black or dark backgrounds (“reverse”). See Color specifications.
• Grayscale and solid versions must never be used on the chip side for physical cards or the visible side when a card is represented visually in any digital payment environment.
• Artwork is available for download and must not be altered.
• Download artwork for acceptance and marketing here.
• Download artwork for cards at mastercardconnect.com.

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VERTICAL CONFIGURATION

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HORIZONTAL CONFIGURATION

Note: The ™ and / or ® trademark symbols (or other symbol required under local law) must be used. They must remain at the relative size provided in the authorized artwork files and be scaled proportionally with the marks even though their legibility may be compromised when the marks are at very small sizes or reproduced in certain media. The trademark symbols (or other symbol required under local law) must not be enlarged independently to increase legibility.

Decal stickers

• The decal sticker (also known as the “Acceptance mark”) is comprised of the Maestro Brand Mark on a black background.
• Decal stickers and other signage must not be printed in grayscale.
• Decal stickers are physically printed signage used to signify acceptance at retail locations such as on door decals, card terminals, or ATMs.
• Artwork is available for download and must not be altered.

• The Maestro Brand Mark is available in full-color, grayscale, and solid versions. The solid version may appear in black, white, or any single color (provided there is sufficient contrast to the background).
• On physical cards, the Maestro Brand Mark must be printed in full-color match PANTONE^®* only. For more details, refer to the Card Design Standards published on mastercardconnect.com
• When depicting cards in digital payments/wallets, the, Maestro Brand Mark must always appear in full color using the RGB or Hex values provided below.
• The decal sticker is available in full-color only and must be reproduced in full-color match PANTONE only.
• Colors are built into the downloadable artwork files and must not be altered.

COLOR

GRAYSCALE AND SOLID

To ensure legibility of Maestro branding, never use the logos at sizes smaller than the minimum size requirements.

Maestro branding must appear in an uncluttered space free from text and other graphics.

• Surround the vertical Maestro Brand Mark with clear space of at least ¼ the width of one of the circles.
• Surround the horizontal Maestro Brand Mark with clear space of at least ½ the width of one of the circles on the left and right sides, and ¼ the width of one of the circles on the top and bottom.

Sufficient contrast between the background and the Maestro branding is required.

Lettercase

When referencing Maestro^® in text, use an uppercase “M”. Maestro must appear in the same font as its surrounding text. The name must not be modified in any way. The name may appear in all uppercase letters only if the font style of the user interface or communication also appears in all uppercase letters.

Registered trademark symbol(^®)

Read-through

Maestro branding may be used as a read-through in a headline, but may not be used as a read-through in the body of a communication. When used in text, it must be set in the same typeface as the surrounding text.

Trademark attribution notice

Translations

Parity

Note: As used on Brand Center, an access mark is any name, logo, sound, haptic, visual depiction, trade name, logotype, trademark, service mark, trade designation, and/or other designation, symbol or mark not licensed by Mastercard, that identifies a service through which a Mastercard, Maestro, or Cirrus account can be accessed and/or accepted for a Mastercard, Maestro, or Cirrus transaction.

All Maestro® branding, including the decal stickers, must be displayed at the point of interaction where payment options and/or access marks are presented.

At the point of interaction, Maestro branding must be displayed at parity (in terms of size, frequency, color treatment, and location) with all other acceptance marks displayed. If both Mastercard and Maestro branding are present, Mastercard must appear in the first position and Maestro in the second position.

At the point of interaction, Maestro branding, including the decal stickers, must be afforded similar prominence to any access mark displayed (characteristics to consider for similar prominence, include size, frequency, color treatment, and co-location within the same field of vision), except in the e-commerce environment as follows. In a digital environment, when displaying an access mark checkout option, Maestro branding is not required to be displayed if (1) the cardholder can readily navigate from the screen displaying the access mark checkout option to a screen displaying a checkout option where the Maestro branding is appropriately displayed or (2) Maestro branding is appropriately displayed prior to payment confirmation, when use of an access mark checkout option is the only available checkout option. Access mark marketing materials (i.e., promotional signage, checkout lane dividers, etc.) are not required to include Maestro branding.

Illustrative, but not exhaustive, examples of compliant displays follow.

Note: All point of interaction (POI) locations that accept Maestro must display a Maestro Mark at parity (in terms of size, frequency, color treatment and location) with all other acceptance marks (with the exception of Mastercard POI locations in the U.S., where a specific regional Standard that permits otherwise exists. Refer to Mastercard Rules, Rule 5.12.1 “Discrimination” of Chapter 16, “Additional U.S. Region and U.S. Territory Rules”).

Note: Gray boxes in the examples of displays represent a payment option or access mark, as applicable. As used on Brand Center, an access mark is any name, logo, sound, haptic, visual depiction, trade name, logotype, trademark, service mark, trade designation, and/or other designation, symbol or mark not licensed by Mastercard, that identifies a service through which a Mastercard, Maestro, or Cirrus account can be accessed and/or accepted for a Mastercard, Maestro, or Cirrus transaction.

Use at physical merchant locations

For complete information, refer to Use at physical merchant locations.

Use at digital merchant locations

For complete information, refer to Signaling digital payment acceptance.

Mastercard family of brands

When more than one Mastercard brand is accepted, display the marks horizontally or vertically in the approved sequence:

1. Mastercard^®
2. Maestro^®
3. Cirrus^®

Refer to the Card Design Standards published on mastercardconnect.com

All use of card images in marketing materials must comply with the requirements specified in the Card Design Standards manual published on mastercardconnect.com, and the requirements below:

• The card image must include Maestro Brand Mark on the chip side for physical cards or the visible side when a card is represented visually in any digital payment environment in compliance with the Card Design Standards in full-color and at the exact size as it would appear on the actual card plastic.
• The entire chip side for physical cards or the visible side when a card is represented visually in any digital payment environment (including the entire Maestro branding) must be fully visible, clear, and legible.
• The display of account information is optional. If included, the account information (the Primary Account Number (PAN), the effective date and/or expiration date, and the cardholder name) and all card face design requirements must be in accordance with the requirements set forth in the Card Design Standards.
• When a cardholder name is present on the card image, the issuer must use the name M. Molina in the Latin America and the Caribbean Region or the name Lee M. Cardholder or John M. Cardholder in all other Regions.
• When a PAN is present on the card image:
  • Either a BIN assigned to the issuer by Mastercard or 012345 followed by any combination of digits up to 16 digits must be present on the card image.
• Card images must be present at a size that is clear and legible.
• When a card image is not present, or the issuer name/logo does not appear on the card image, the following statement must appear on the marketing material in a location chosen by the issuer: “This card is issued by [Full Issuer Name] pursuant to license by Mastercard International Incorporated.”
• Maestro cards must be depicted at parity (in terms of size, frequency, color treatment, and location) with all cards depicted in the same communication. Refer to Using with other payment options and access marks.

Illustrative examples of compliant displays follows.



Illustrative examples of non-compliant card images follows.


• The full Maestro program name must be used in the first occurrence (e.g., [Issuer Name] [Co-brand Partner Name] Maestro^®).
• After the first occurrence, the full Maestro program name may be abbreviated to “Maestro” or the issuer or co-brand partner name (e.g., [Issuer Name] Maestro^®) in subsequent occurrences within the same communication, and must appear in the same font as the surrounding text.
• The word “card” must not be a part of a card program name, e.g., [Issuer Name] Maestro® is correct and [Issuer Name] Maestro® Card is not correct). However, when you are referring to the “card” in marketing materials, the word “card” is recommended to be included (e.g., “Your [Issuer Name] Maestro® card has a host of benefits.” or “Your [Issuer Name] Maestro® has a host of benefits.”).
• Mastercard-provided program identifier artwork used on cards (as defined in the Card Design Standards) must not be used in marketing materials except when being displayed on a card image.