Mastercard continues to lead PayTech innovation in Europe with direct-to-mobile wallet launch

Mastercard, the partner of choice for fintechs in Europe, is announcing its partnership of CleverCards and EML to cement their position as the leading facilitator of PayTech innovation in Europe.

CleverCards is a fast moving payments technology start-up, which has re-invented money by allowing any business to send digital Mastercard’s directly to the mobile wallet of a customer or employee by email, SMS, WhatsApp or any messaging application.

CleverCards does this by delivering a technology platform-as-a-service that enables world leading businesses to rapidly deploy payment applications focused on improving instant customer payment experiences for everyone.

Powered by a deep partnership with both Mastercard and EML, CleverCards has been able to deliver this first-to-market solution. EML, which holds an e-money license from Ireland, is the first European issuer and transaction processor to integrate with CleverCards, with its proprietary processing system providing CleverCards with a link to the Mastercard tokenization. Together, Mastercard and EML have worked to develop the underlying services to enable the CleverCards platform launch in Europe.

Building on this partnership, CleverCards will expand globally this year, taking on clients who want to get to market quickly with business to consumer payment requirements such as customer and employee rewards, expenses and other consumer payouts.

Scott Abrahams, Senior Vice President, Business Development and Fintech at Mastercard, comments “This is money reimagined for businesses and consumers. We are delighted to have partnered with CleverCards and EML to offer businesses the option to pay anyone, anywhere, anytime instantly, while delivering the highest standards of payment safety, security and regulatory compliance.”

Kealan Lennon, founder and CEO of CleverCards, comments: “We look forward to continuing to innovate with Mastercard and EML over the next few years as the pace of change in payments, favours those who can be the most agile.”

Nikki Evans, COO EML Payments Europe, comments: “The CleverCards platform is redefining our industry and challenging what is possible. In practically every industry category, digital has overtaken physical and we share CleverCards vision of this future. As a leading global player in the prepaid market, EML Payments are delighted to partner with CleverCards, opening up exciting new opportunities for our customers.”

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About CleverCards

CleverCards, headquartered in Dublin, Ireland, is a fast moving start-up focused on simplifying instant payment experiences for everyone, whether it be gift cards, employee or customer incentives, expenses, travel foreign exchange, or any other way Mastercard cards can be used for payouts. CleverCards does this by delivering a technology platform-as-a-service that enables world leading businesses to rapidly deploy payment applications focused on improving instant customer payment experiences.

About EML Payments

With EML, you will be empowered with more control, transparency and flexibility over your payment processes. Whether you serve businesses or consumers, EML makes your payment processing more efficient and secure from start to finish, while helping you improve customer service and increase brand loyalty.

Our portfolio offers innovative financial technology that provide solutions for payouts, gifts, incentives and rewards, and supplier payments. We issue mobile, virtual and physical card solutions to some of the largest corporate brands around the world, processing billions of dollars in payments each year, and manage more than 1,500 programs across 24 countries in North America, Europe and Australia.