Sound On: Mastercard Debuts Sonic Brand

Mastercard Melody to come to life at Mastercard Sensory Lab during GRAMMY® Week and in new U.S. ad with Camila Cabello

Setting a new tempo for brand expression, Mastercard debuts its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. Wherever consumers engage with Mastercard across the globe – be it physical, digital or voice environments - the distinct and memorable Mastercard melody will provide simple, seamless familiarity. The news comes on the heels of the company’s recent transition to a symbol brand and is part of its continued brand transformation.