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Listen and learn: Traveling the country to understand the small business landscape
Entrepreneurs in small towns and exurban communities described the struggle for capital and the need for financial education, but digitization is helping fill the gap.
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From hops to hospitality
In Great Falls, Montana, a tap house owner explains the benefits of embracing digital: “We've always said, ‘We're not trying to put other bars out of business. We're trying to be a tap house, and the most important thing is that our audience understands who we are and that we are different. And data does that.”
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In the Adirondacks, getting a handle on cash flow
Across the Adirondack region in upstate N.Y., small business owners struggle with labor shortages and uneven cash flow but also expressed hope that digitization and technology like generative AI can help grow their businesses. "Anytime we can take advantage of getting more resources here to help our small businesses, it only helps the community as a whole," said New York State Assemblyman Billy Jones.
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Building up small businesses in Ohio
Small business owners in Ohio shared their experiences of accepting contactless payments, obtaining credit and building an online presence with Mastercard leaders. “Being able to look for solutions, bring value, help and really be part of changing things starts with listening,” said Mastercard's Mercedes Garcia. “And that’s what we’re doing.”
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