The Evolution of Mastercard's Brand Identity

Press Releases

2021

OCTOBER 13, 2021 | NEW YORK, NY

Mastercard to Preview New Fragrances at Fashion Group International’s Night of Stars Celebration

2020

2019

Perspectives

How can brands cut through the digital noise?

Multisensory marketing – engaging most of the five senses – is the key to engaging consumers.

Did you hear that? Mastercard named best audio brand in 2020

Since launching in 2019, the Mastercard Sonic Brand has brought to life our purpose in a new but visceral way, connecting human emotion and technology.

Videos

Mastercard Unveils its First-Ever Music Single, Delivering Latest Evolution of its Sonic Brand Identity for the Next Decade

Built on trust and passion, Mastercard is redefining how people interact and recall the brand with the drop of its first-ever sonic-integrated music single. As experiences increasingly define the brand in the eyes of the consumer, Mastercard is designing consumer journeys that cater to the senses and reinforce the brand in new and differentiated ways.

Raja Rajamannar: Multisensory Branding in a Digital Era

Mastercard Chief Marketing and Communications Officer speaks tp the power of multisensory branding ahead of Cannes Lions Festival of Creativity.

Sound On: Mastercard Debuts Sonic Brand

Mastercard debuts its sonic brand identity, a comprehensive sound architecture that signifies the latest advancement for the brand. Wherever consumers engage with Mastercard across the globe – be it physical, digital or voice environments - the distinct and memorable Mastercard melody will provide simple, seamless familiarity.

Mastercard Brand Identity Evolution

Mastercard unveiled a new brand mark and design system. Evolved off the company's iconic red and yellow interlocking circles, the new design takes Mastercard into the digital future. The most comprehensive design system ever introduced at Mastercard will begin to roll out in the fall.