People & Places

Market Analysis Made Easy
As an established business owner, you know nothing ever stays the same in the marketplace. Learn how to analyze your competitors and customers so that when the market changes, you can too. Read Article

See Your Business Through a Customer’s Eyes
Considering the time and effort you invest in your business, it may be hard to stand back and see your company from a different perspective. Discover strategies that will help you to understand how customers experience your business. Read Article

6 Ways to Control Absenteeism
Keep your employees on the job with these expert tips. Read Article

Working Toward a Work/Life Balance
Running a small business may be the fulfillment of a lifelong dream, but it doesn’t have to mean sacrificing everything else. Discover effective strategies for creating a work/life balance that won’t leave you feeling guilty at home or in the office. Read Article

Can Health Savings Accounts Keep Employees—and Your Books—Healthy?
While employers typically pay most of their employees’ health care costs, rising premiums may have you looking for ways to cut costs. A tax-free savings account for health care might be the answer. Read Article

Should You Open Another Location?
There is a lot to consider before expanding to a new location. Find out if you’re ready to make the jump, or if you’re better off sitting tight. Read Article

Employee Benefits and Compensation
Setting up an attractive benefits plan does not mean busting the budget. Here are the best steps for offering benefits that will recruit and retain the best talent. Read Article

Location, Location, Location
Before you launch a new business, analyze the market potential and labor pool in your area to ensure it’s the right place to open shop. Read Article

Return to the Business Essentials Library for more small business information and inspiration.