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Implement Sharper Segmentation

Unlock deeper, actionable insights for your organization

Gain a deeper understanding of merchant and consumer behavior.

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Features and benefits

Transform consumer and business insights into robust profiles with real-time merchant attributes and location context for sharper segmentation and personalization.

Granular segmentation

Enrich internal data with location, consumer, and merchant insights for more precise analytics and targeting.

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Competitive benchmarks

Compare performance against peers, uncover gaps, and establish strategies to maintain competitiveness.

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Actionable insights

Predictive analytics guide smarter decisions on acquisition, engagement and growth.

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Optimize customer and merchant acquisition and growth

Advanced location, merchant, and consumer spend analytics enable smarter decisions for marketing, portfolio expansion, and resource allocation.

Enhance marketing effectiveness

Use granular segmentation, consumer movement, and spending insights derived from real-time transaction data analytics to inform marketing strategies.

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Strengthen competitive positioning

Leverage merchant performance benchmarking and geographic trend analysis to support strategic decisions and profitability.

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Acceleration acquisition strategies

Identify high-potential prospects based on predictive location and transaction models.

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Personalize engagement

Improve customer and merchant satisfaction and strengthen long-term relationships in diverse categories.

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Drive sustainable portfolio growth

Reduce churn risk, optimize pricing strategies, and enhance overall portfolio health by dynamically identifying high-potential merchants.

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Unlock global insights

Tap into Mastercard’s anonymized and aggregated transaction data for consumer and merchant metrics that guide precision in marketing efforts and strategic initiatives.  

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Places

Places provides a global, comprehensive view of all Mastercard-accepting merchants across the world to unlock up-to-date location information.

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ATM Data

ATM Locations delivers a dataset of over 2 million worldwide Mastercard accepting ATM terminals, providing customers activity insight to refine strategy, gain competitive advantage and combat fraud.

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Shopper Intelligence

Shopper Intelligence is a consumer behavior platform that delivers granular insights into shopping patterns, preferences and spend drivers to inform product development, pricing and marketing decisions.

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Merchant Insights

Merchant Insights offers a comprehensive dataset of benchmarks, competitive analysis and actionable insights to strengthen partnerships and drive growth.

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Customer Data Enhancement

Customer Data Enhancement unlocks a clearer picture of spending patterns and headroom through enriched customer files.

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Book a demo

Request a personalized demo to learn how Mastercard can enhance your business through our products and services.

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