Let Word-of-Mouth Marketing Make Your Business the Talk of the Town
Long before marketing and branding were transformed into a science, there was the power of word of mouth. Learn how to hone this concept and put it to work for your business.
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The Pros and Cons of Starting a Small Business Blog
To some, small business blogs are an effective, low-cost alternative to conventional marketing. But skeptics question the practicality of using this format for small business PR purposes. Learn what proponents and skeptics are saying about this emerging trend.
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Develop Your Marketing Plan
Attracting customers takes a lot more than physical space; it requires marketing. In fact, it requires smart marketing. Build your new business with a solid strategy for selling it to the world around you.
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Upgrade Your Web Site into a Sales-Producing Machine
Why settle for having an online brochure when your Web site has the potential to become a revenue generator? Find out how to turn your site into an interactive sales force.
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Brand Your Business
Your business may be a lot of things, but at the end of the day it's the customers’ perception that counts. Create a brand strategy that will help your company present the right image.
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Harness the Power of PR
Seasoned business owners know that when it comes to marketing, publicity—not advertising—rules supreme.
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Advertise Creatively and Successfully
Traditional advertising is losing its effectiveness in the world of small business marketing. Are you ready for the new age, or will you be left behind?
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5 Ways to Market on a Budget
No matter the size of a company, marketing plays a huge role in developing and maintaining a customer base. Learn five strategies to market your business without blowing your budget.
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